Universal Robots Expands Distribution In Eastern And Western United States

By | February 13, 2014

Thursday, February 13, 2014:  Since entering the North American market in 2012, Universal Robots has become the trailblazer of lightweight, user-friendly robots that can operate right alongside employees. The increase in demand for this new type of robot has led the robot manufacturer to increase distribution on both east and west coasts.

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Ed Mullen, National Sales Manager of Universal Robots in North America, says that the distributors were carefully chosen in a competitive field of potential candidates:

“We were looking to add some pneumatic centric distributors. With this type of distributor, the level of penetration into small accounts is much higher. The typical pneumatic distributor has 2-3 times the end user customer base than an electro-mechanical distributor and we found that in both Numatic Engineering and Intek Systems,” says Mullen adding that the expansion will help address the recent surge in customer interest in Universal Robots within the small and medium sized segments:

“Not only have we been able to acquire large accounts, supplying the first collaborative robots to BMW and VW, we’ve also been able to get our robots on the shop floors of many smaller businesses that never thought they’d be able to employ a robot due to cost and complexity.”

Steve Leach, President of Numatic Engineering, says that adding Universal Robots to the line card fills a significant gap in the market:

“Our customers need a flexible robot that’s easy to operate and integrate into existing production. A robot they can quickly reprogram and move to a new production task. I predict that this will become our largest-selling robotic solution.”

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